Sales & Marketing

Joint marketing efforts help bring value to your clients

A weekly update of agent and broker-related tweets from the editors of American Agent & Broker and PropertyCasualty360.com.

If you don't reach a commitment from a prospect after 90 days of assessing and dialoging, it's time to walk away. Discover the three essential steps in making the decision.

A reluctant producer lacks the chutzpah, enthusiasm, judgment or desire to overcome the obstacles standing the way to success. Here's how to inspire them.

The Patient Protection and Affordable Care Act and state-based health insurance exchanges will bring significant changes to the health care marketplace. Agents will need to reinvent themselves to survive in this new and transforming environment. Fortunately, opportunities abound.

Research says that 57 percent of agents use at least one social media tool to interact with other professionals, and 59 percent use social media to network with clients and prospects. Which of these tools is right for you?