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Through this column, I periodically introduce you to social media platforms that have recently stormed the shores of business marketing. Some have been a great fit for enhancing an independent agency’s marketing and public relations efforts; others seem to be more of a stretch. In either case, I believe there is a lot to learn from the brain trust that goes into their creation. This latest concept is no different.

Related: Read Gilman’s December column on s-commerce, “Was it good for you?”

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