What web-based strategies help agencies achieve growth?

Demmie Hicks: No growth strategy is more important than emerging in the dialogue of the marketplace. Create a blog, which allows agencies to push the thinking out and invite commentary back in. Social media adds fuel to this conversation: First, by amplifying what an agency has to share, then by sparking others to share, too. The question is, where does this dialogue lead? In the intermediate term, it elevates the position and reputation of the agency; a business that has something to say and inspires others to communicate is seen as a contributor of value. In the long term, it prepares the agency for what mega-investor John Doerr calls the coming “third wave” of the Internet–a new model “that’s all about people and places and relationships.” Agencies that fail to prepare for change or even fail to stay current will find themselves left behind.

Patrick Linnert: The two most prevalent strategies right now are pipeline management systems and service timeline platforms. A third and emerging trend is the evolution of e-commerce.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Dig Deeper



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.