What web-based strategies help agencies achievegrowth?

Demmie Hicks: No growth strategy is moreimportant than emerging in the dialogue of the marketplace. Createa blog, which allows agencies to push the thinking out and invitecommentary back in. Social media adds fuel to this conversation:First, by amplifying what an agency has to share, then by sparkingothers to share, too. The question is, where does this dialoguelead? In the intermediate term, it elevates the position andreputation of the agency; a business that has something to say andinspires others to communicate is seen as a contributor of value.In the long term, it prepares the agency for what mega-investorJohn Doerr calls the coming “third wave” of the Internet–a newmodel “that's all about people and places and relationships.”Agencies that fail to prepare for change or even fail to staycurrent will find themselves left behind.

Patrick Linnert: The two most prevalentstrategies right now are pipeline management systems and servicetimeline platforms. A third and emerging trend is the evolution ofe-commerce.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.