News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
There is value in specializing as long as there are increasingly complex risks and correspondingly intricate coverages--both trends that show no signs of reversing. The challenge for brokers is figuring out how to specialize in a way that leads to the greatest business results.
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