Not long ago, the term "content marketing" existed only within the marketing world, if at all. Yet the idea of using content to tell stories and market to customers has been around for centuries. These days, content is king and queen, and professionals in every industry — including financial services — are leveraging content in multiple ways to create awareness around a topic that is meaningful to their target audiences.
For advisors and insurance agents, an important part of an effective content marketing strategy is to use social media as a way to increase trust and amplify whatever content you produce or curate. Thanks to social media platforms like Facebook, Twitter and LinkedIn, the exchange of information and content has never been easier or more immediate. And yes, it can all be done compliantly.
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