Sales & Marketing

In this technology-driven world of marketing, do the proven principles of marketing strategy still apply or are there new rules for marketing success?

Cold calling can still be an effective tool to contact and validate potential insurance leads.

Fifty-five percent of insurance consumers say they would use insurance services offered through social media. That's too big a number to ignore.

Interest in Cyber coverage continues to grow as businesses get a more solid handle on the myriad risks to their information security. More companies are shopping for policies to help protect their interests, but finding the right carrier and the right product shouldn't be left to chance.

People want convenience, and if buying insurance isn't easy to do, they'll walk away.

Love them or hate them, office holiday parties are a reality. Here are some ways employers can make sure everyone has a good, but safe, time.

Few companies have a really good handle on what it means to be a customer-centric insurer, because the concept can encompass so many capabilities.

Here is a look at three major retail data breaches in the past few years and what companies have learned.