I hate to be a party pooper, but the fact that Google has closed down its aggregator website for auto coverage, at least for the time being, doesn't mean insurance agents should be dancing in the streets to celebrate the "victory" of live intermediaries over Internet sales.
Indeed, even a mild sigh of relief might be premature, given the inclination of more and more consumers to do much of their business online, along with the emergence of a growing number of Internet-based aggregators to meet this emerging demand.
Bottom line, agents shouldn't read too much into Google's decision to withdraw from the insurance intermediary business. What's more, I think they would be making a serious mistake if they believe this development represents some sort of fundamental "proof" that agents will always trump web-based alternatives.
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