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Bake the cake: The 6 P’s to insurance sales excellence
By Mike ShelahAfter spending 20 years in sales with corporate America, the author has determined that a good sale is like baking a cake.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
After spending 20 years in sales with corporate America, the author has determined that a good sale is like baking a cake.