After spending 20 years in sales with corporate America, I havedetermined that a good sale is like baking a cake.

What? You don’t agree with me? Check this out.

Walk into the grocery store and pick up a box of cake mix. Itwill instruct you to dump cake mix into a bowl, add two eggs, onestick of butter and a cup of milk. If you want the cake to turn outright, you cannot change the ingredients.

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