Sales & Marketing

The dismal economy has placed significant strains on the business community and, ultimately, the insurance industry. However, agencies can overcome these challenges with some creative strategies.

Independent agents continue to lose personal lines market share to direct writers, and combating that means conveying to customers the unique abilities producers bring to the table, says the chairman of the Independent Insurance Agents & Brokers of America.

Mike Miley, chairman of the Independent Insurance Agents & Brokers of America, tells us what tops the association’s legislative agenda, in advance of its annual America Legislative Conference.

To avoid irrelevancy, rethink your dated sales approach

As demonstrated by the case of Lilly Ledbetter, which spawned the Fair Pay Act of 2009, what appears a non-issue today might not be tomorrow. This makes the purchase of employment practices insurance vital for small and midsize businesses, according to Burns & Wilcox Manager Dick Weaver

NAPSLO is teaming up with IMCA to offer a new marketing campaign award for member participants in the E&S/specialty market—the first formally judged award in NAPSLO's history. Deadline for entries is April 1.