Top Sales & Marketing Stories
Understanding the baby boom generation and what they need from you
By Olivia Mellan, Sherry ChristieMany insurance agents figure there's nothing more to learn about baby boomers. What could possibly be new?
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Many insurance agents figure there's nothing more to learn about baby boomers. What could possibly be new?