Many insurance agents figure there's nothing more to learn about baby boomers.

Many are boomers themselves, aged 53 to 71, and they've been working with boomer clients for years. What could possibly be new?

For one thing, the intragenerational divide.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.