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Lemonade Insurance announced today that 14 charitable organizations, which were selected by policyholders, will become the beneficiaries of donations that together total 10% of the company’s revenues to date.

The startup’s “2017 Giveback” campaign is “something our entire community can be very proud of,” Lemonade CEO and cofounder Daniel Schreiber said in a press release. “While we’re small, and the absolute numbers are modest, Giveback should scale as we do. Think what our industry could achieve if others adopted the Giveback way.”

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Elana Ashanti Jefferson

Executive Editor Elana Ashanti Jefferson is a veteran journalist and communications professional. She can be reached by sending email to [email protected]

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