Lemonade Insuranceannounced today that 14 charitable organizations, which wereselected by policyholders, will become the beneficiaries ofdonations that together total 10% of the company's revenues todate.

The startup's "2017 Giveback" campaign is "something our entirecommunity can be very proud of," Lemonade CEO and cofounder DanielSchreiber said in a press release. "While we're small, and theabsolute numbers are modest, Giveback should scale as we do. Thinkwhat our industry could achieve if others adopted the Givebackway."

Lemonade said this year's donations total $53,174, or just over10% of company revenues since Lemonade launched its web-basedinsurance company less than a year ago. The startup sellshomeowners and renters insurance and is powered by artificialintelligence and behavioral economics.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].