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Insurance Speak: 10 essential factors for successful brand-building
By Danielle Ling Danielle LingIn a four-part series, marketing expert Peter Van Aartrijk outlines 10 key steps to building a strong insurance brand.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
In a four-part series, marketing expert Peter Van Aartrijk outlines 10 key steps to building a strong insurance brand.