InsurTech Center

Instant Insights / The Business of Insurance

What's happening in insurance today? From market changes and M&A activity to new coverages, the insurance industry is ever-evolving. To stay up-to-date on the business, these articles, which are updated regularly, will help insurance professionals maintain a competitive edge.

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Insurance Speak: 10 essential factors for successful brand-building

In a four-part series, marketing expert Peter Van Aartrijk outlines 10 key steps to building a strong insurance brand.

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Branding is a major marketing tactic in the insurance industry. Extensive advertising and expansive marketing budgets are the norms among major insurers, as are staple company slogans and rarely-evolving logos — key elements that secure brand identities.

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Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].

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