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Looking for agency growth? Hone your business skills, not just sales skills
By Tony CaldwellSales skills are the foundation of an agency, but developed business skills comprise the infrastructure of profitable ones.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Sales skills are the foundation of an agency, but developed business skills comprise the infrastructure of profitable ones.
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