Top Sales & Marketing Stories
Branding Your Agency: Part III
By Tim HoellePhil Knight, NIKE co-founder and chairman, has referred to one of the most recognizable professional basketball players of all time as ''brand Michael Jordan.''
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Phil Knight, NIKE co-founder and chairman, has referred to one of the most recognizable professional basketball players of all time as ''brand Michael Jordan.''