Sales & Marketing

In the looking-glass world of professional liability claims against insurance agents and brokers, words that we take as clear can become unrecognizably twisted and fraught with ambiguity.

Trust, commitment, communication, compatibility: They're the building blocks for any relationship, whether it's a friendship, marriage, or the unique bond between an independent agent or broker and the insurers they represent.

A penny saved can be worth a lot more in business. When an insurance agency saves a penny through better carrier compensation, it can be worth a dime or even more.

It's easy to get depressed about the bad economic news in the media, but sometimes the news can be downright bizarre.

In the insurance sales process we often talk about the need to gather information before providing solutions to a problem. Otherwise, there is a chance our solutions and the prospect's problems are a mismatch.

"When the economy gets tough, the tough get marketing." As we all know, the economy is going through troubling times.