Sales & Marketing

Cyber policies have become a sort of Frankenstein monster, with coverages pieced together to address a growing set of property and liability risks.

While the NFIP's Risk Rating 2.0 goes further than federal policies have in the past, there is still room for improvement.

By offering value-added services, insurers can increase consumer touchpoints and enhance customer loyalty.

Innovative insurance marketers are turning to companies that specialize in consumer behavior and insights.

A digital presence is the first impression customers have to an agent's brand as well as the route clients and prospects prefer to connect.

The dozen industries with the priciest cyber insurance run on transactional information.

A survey of 6,000 U.S. travelers shows many are unhappy about traditional insurance policies and processes.

Patent and intellectual property insurance provides policyholders with technical and financial assistance.