Embedded insurance is among the hottest topics across the insurance industry, and for good reason. (Photo: Oulaphone/Adobe Stock) Embedded insurance is among the hottest topics across the insurance industry, and for good reason. (Photo: Oulaphone/Adobe Stock)

Embedded insurance offers a huge potential growth opportunity and a strong prompt to innovation for an industry that needs both.

But embedded insurance also poses a significant competitive threat, especially for incumbent carriers that struggle to drive change at the scale or pace necessary to stay ahead of both traditional competitors and new market entrants.

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