Now is the time for this industry to tap into the Gen Z consumer base that's exploring insurance options for the first time. (Credit: Halfpoint/Adobe Stock) Now is the time for this industry to tap into the Gen Z consumer base that's exploring insurance options for the first time. (Credit: Halfpoint/Adobe Stock)

While millennials have been the subject of much discussion and analysis in recent years, their successors, Generation Z, are making their mark on the world. They are the largest generation in history and comprise 25% of the U.S. population. They're more technologically savvy and socially conscious than previous generations, and they're poised to significantly impact the economy and workforce.

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