Sales & Marketing

Customer service and reputation, not price, drive renewals in the homeowners insurance market.

Real staying power awaits agents and brokers who conceive the distinct products customers expect from today's insurance innovators.

With the right strategy, agents and brokers can quickly build a strong reputation on Twitter.

Here are four ways to navigate social media without jeopardizing your brand.

Agency operations will eventually return to normal. Here are ideas on where to focus energy today as an investment for the future.

In the final episode of a four-part series, marketing expert Peter van Aartrijk breaks down the greatest component in building a successful brand.