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How to protect your insurance brand while maximizing social media

Here are four ways to navigate social media without jeopardizing your brand.

By Gregory Bailey | October 27, 2020 at 11:30 AM
Insurance carriers are encouraged to invest in social media management software and update social media policies as often as necessary to provide agents with the confidence to be the face of well-known insurance brands. (ALM Media LLC) Insurance carriers are encouraged to invest in social media management software and update social media policies as often as necessary to provide agents with the confidence to be the face of well-known insurance brands. (ALM Media LLC)

In 2019, Accenture surveyed nearly 50,000 banking and insurance customers and discovered that 73% want their bank or insurer to communicate with them in modern ways. Another 59% said they’d like their providers to blend physical branch services with digital services. In other words, they want to interact with agents in ways that suit them best. Increasingly, that means moving the conversation online.

The COVID-19 crisis has shined a spotlight on the importance of social media platforms for property & casualty insurance agents. Social media provides a unique opportunity to safely reach and engage consumers at scale. Yet doing so presents an equally unique challenge for insurance marketers: How do they take advantage of this amazing tool while protecting your brand?

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