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Think word-of-mouth marketing is enough? Think again
By Bill CatesFor most businesses, word-of-mouth marketing simply isnt enough to keep the lights on, let alone grow at a nice pace.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
For most businesses, word-of-mouth marketing simply isnt enough to keep the lights on, let alone grow at a nice pace.
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