Author's Note: Over a period ofseveral years, I have written several articles on “referralswithout asking.” www.billgoodmarketing.com/real-referrals.I also posted a link to a webinar “How to Get Referrals withoutAsking.” A deep understanding of the “real referral” process isnecessary for you to have a growing referral-based practice. Startwith this article. But then pop over to my “real referrals” page.Go through my webinar.
Every sales manager since the dawn of time has told you, “Yourproblem is you don't ask for referrals. Our studies have shown that85 percent of our clients would give a referral if asked. Onlyabout 3 percent of your clients provide a referral, so you are notasking enough. When you speak with clients, ask each of them forthe names of people you could contact today.”
So you set out to do it — or not, because it just does not feelprofessional.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Bill Good
Bill Good is the founder and chairman of Bill Good Marketing. His latest book, “Hot Prospects,” is No. 88 on the 96 Best Prospecting Books of All Time list and is available on Amazon.
He created the Bill Good Marketing System and has been named one of the industry’s top five coaches. Learn more at http://www.billgoodmarketing.com or call Jill Jackson at 888-495-7303.
