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If you you having difficulty standing out in the crowd of insurance professionals, technology can help deliver a seamless customer experience. (Photo: Shutterstock)

The way you position your agency’s brand in the marketplace has a lot to do with the way you position your customers within your business. If you treat them just as accounts, then the likelihood is they will treat you with little regard as well. They’ll jump ship the minute something better arrives.

If you want your agency to stand out in the crowd, you need to demonstrate what that uniqueness means to your clients. Show a true relationship with them, not just a knowledge of their needs and preferences. Then your policyholders won’t have to find a reason to stay with you even if a new agency comes along to lure them away.

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