Sales & Marketing

Make sure the value you're promoting is what clients are looking for.

It isn't necessary to tell salespeople they need to improve their performance. Theyre scorekeepers; they know exactly how theyre doing. Even with so many opportunities, it's easy for salespeople to get stuck in patterns that keep them from becoming more effective performers. To help salespeople see themselves more clearly, here...

The light comes on, you see yourself on the screen, the clock ticks down: 3, 2, 1. Youre on Facebook Live, and youre ready to talk about one of the most difficult subjects to discuss from a marketing standpoint insurance and financial services.

Insurance companies spend more than $6 billion each year in advertising to win new customers.

What if there were just one thing that would almost automatically guarantee youd hit or exceed all of your goals in 2017?

Price optimization is not a new idea, but its shaking up the insurance industry in a big way. Here are answers to three big questions many in the industry are asking about the debated practice.