Engaging conversations, especially on a one-to-one level, are essential for every agency trying to reach out to their clients. (Photo: NUPC)

Often, ideas for a column come from the most unlikely places. The same can be said for insurance agencies struggling for ideas for blogs or social media. Being open to lessons from different sources can be a powerful way to bring unique perspectives to your audience.

I recently and started listening to National Public Radio (NPR). One of my favorite programs is called “The Moth Radio Hour.” It’s a compilation of true stories told by the people that lived them on all sorts of topics, beautifully presented in a public setting with an audience.

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