In any business, it's critical to know your audience. Gaining adeep understanding of those to whom we deliver news and insight isparamount in serving them as well as possible.
Some time ago, I was pondering how we could better get to knowthe independent agents who consume so much of our content, and whorepresent the lion's share of our audience. Such insight, Ireasoned, would also be of great value to the carrier executiveswho read NU in print and on PropertyCasualty360.com.
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Shawn Moynihan
Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].
