Thank you for sharing!

Your article was successfully shared with the contacts you provided.
If brokers continue to focus solely on renewals, they risk losing clients who are looking for added value from the relationship. (Photo: Thinkstock)

As we’re now well into another year, the easy tendency for everyone involved in the insurance industry is to keep doing what we’ve been doing: Work a bit longer and harder, and hope we can deliver the desired growth and enhancements for 2017 over 2016.

That “renew as expiring” approach to our professional life clearly flies in the face of Einstein’s famous definition of insanity quote.  The paradigm has shifted, and as players we either revolutionize our approach now, or simply cling to the hope that things will work out fine, which by now we all should know is not a strategy.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Dig Deeper


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.