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Deepfakes are a new threat to insurers as technology usage increases. Deepfakes or synthetic media can effectively be used to file fraudulent claims, create false inspection reports, and even establish the existence and condition of assets that do not exist. (Illustration by Daniel Hertzberg)

If you are familiar with photo and video editing tools, then you have probably heard of deepfakes, an emerging breed of artificial intelligence-enhanced videos that have demonstrated the ability to blur reality in ways that are extremely difficult for humans or even machines to detect.

Unlike conventional video editing, deepfakes utilize artificial intelligence(AI) to alter or synthetically generate videos, bringing a new level of realism without the forensic traces present in edited digital media. While these advanced fakes may sound like science fiction, many researchers have concluded it is only a matter of time before deepfakes become nearly undetectable to the human eye and subsequently undetectable even to elaborate forensic tools.

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