Brokers and independent agents havealways been the key to delivering consumer-centricity, and digitalsolutions only enhance that. (iStock)
With the recent acquisitions of digital technology firms by the major carriersBerkshire Hathaway and Allstate, a new type of digitally enhanced,consumer-focused insurance distribution model is beginning to takeshape, offering a better way of doing business for the entireinsurance industry — carriers, brokers and independent agentsalike.
It is clear that insurance distribution channels are rapidlyevolving, as the legacy systems of web-based lead generation usedby the insurance industry for years no longer works for today'sfast-paced business climate. A new, digitally enhanced model increases thecustomer-centricity of the industry and promises to help agentstogether with customers manage all of their insurance needs from asingle source.
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