With the recent acquisitions of digital technology firms by the major carriers Berkshire Hathaway and Allstate, a new type of digitally enhanced, consumer-focused insurance distribution model is beginning to take shape, offering a better way of doing business for the entire insurance industry — carriers, brokers and independent agents alike.

It is clear that insurance distribution channels are rapidly evolving, as the legacy systems of web-based lead generation used by the insurance industry for years no longer works for today's fast-paced business climate. A new, digitally enhanced model increases the customer-centricity of the industry and promises to help agents together with customers manage all of their insurance needs from a single source.