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To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

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Creating a new customer experience. Consumer brands are changing policyholder expectations, and carriers are using technology to improve the customer experience. (Photo: Shutterstock)

One of the hottest topics in P&C technology today is customer experience — and how digital engagement can put carriers on equal footing with the consumer brands that have fundamentally changed customer expectations. However, too often I hear vague, general discussions about customer experience rather than a focus on specific customer expectations.

To create digital customer experiences that provide real solutions, we need to be thinking in terms of each customer’s persona or role. In our world, this comes down to individual consumers, business clients and brokers.

Related:  Here’s how AI is already impacting the insurance industry

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