Commentary

How technology enables brokers and agents to do what they do best
To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.
One of the hottest topics in P&C technology today is customer experience — and how digital engagement can put carriers on equal footing with the consumer brands that have fundamentally changed customer expectations. However, too often I hear vague, general discussions about customer experience rather than a focus on specific customer expectations.
To create digital customer experiences that provide real solutions, we need to be thinking in terms of each customer’s persona or role. In our world, this comes down to individual consumers, business clients and brokers.
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