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Instant Insights / Digital solutions: What insurance agents & brokers need to know

To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

Analysis

Redesigning the digital customer experience

A high-level understanding of your users is the first step toward transforming your digital presence.

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Creating a new customer experience. Consumer brands are changing policyholder expectations, and carriers are using technology to improve the customer experience. (Photo: Shutterstock)

One of the hottest topics in P&C technology today is customer experience — and how digital engagement can put carriers on equal footing with the consumer brands that have fundamentally changed customer expectations. However, too often I hear vague, general discussions about customer experience rather than a focus on specific customer expectations.

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