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To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

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Here's how AI is already impacting the insurance industry

It's critical to understand how artificial intelligence will transform insurance and the world.

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Looking back, industry leaders who failed to realize how the internet would impact on society a lack of insight that led to their demise. (iStock) Looking back, industry leaders who failed to realize how the internet would impact society showed a lack of insight that led to their demise. (iStock)

I recently wrote about the fears associated with the introduction of artificial intelligence (AI) in the insurance industry.

There is talk that in a few years, producers will be obsolete as machines will personalize and sell policies, process claims and even handle the underwriting process.

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