The new estimate of 41 million people does not even include the millions of additional Americans that are at risk of coastal flooding.

As the most urgent concern for the worldwide live event industry, there is simply no time to waste in developing concrete solutions to better protect customers, performers and vendors.

Flood insurance reform discussions include issues around resilient cities and local communities, the NFIP and private flood insurance markets.

Catastrophe modeling firm AIR Worldwide estimates that insured losses due to wind from Winter Storm Friederike will range between 1.3 billion and 2.6 billion euros.