Counsel your clients to have a memorable and safe holiday season with these simple precautions.

Do these things before you hit the record button.

Visual communications are more effective than text at conveying the meaning of your message.

Get past Google algorithms with specific, effective content.

Technology is moving so fast that while youre contemplating your mobile presence, wearables are nipping at your heels. When Google adopted a mobile-friendly focused algorithm in April, it placed a new light on the role and importance of mobile for businesses of any size.

Agents know that the best and easiest way to grow their businesses is through cross-selling. However, most agencies only sell, on average, two or less policies per account. According to a Bain & Co. study, new customer acquisition can cost five times more than retaining an existing customer. Despite knowing...

Be hands off. An automated e-mail marketing system will free the limited time your staff has and identify low-hanging fruit thats ideal for cross-selling.

When you set up an account on a secure website, youve seen instructions on password creation