Believe it or not, there are still some agency owners andproducers who don't yet understand the power of video when it comesto delivering your message. However, studies show:

• 59% of consumers prefer watching video to reading text becausethey believe it gives them more information, more quickly.

• People who watch a video about a product or service are 72% morelikely to buy it.

• Video delivers 10 times the response rate than traditional textand graphics.

• Google rewards you for using video on your site by elevating youhigher in the search category than competitors who don't usevideo.

• Globally, consumer Internet video traffic will be 69% of allconsumer traffic in 2017, and it will increase to 80% two yearslater, according to Cisco.

So why aren't you using video in your marketing and on youragency website? It's a safe bet that the majority of you areintimidated by three reasons: You don't know what to say, you don'tthink you can afford the equipment, or you don't have the time.

I'm here to prove you wrong!

How to generate video ideas