By now you should realize that an important part of marketing ispositioning yourself so that people get to know, like and trustyou—often way before they ever meet you or need your products andservices.
Among the best ways to get your message out there is through ablog. Writing a blog post gives you the content you can use forsocial media publishing and the opportunity to demonstrate yourinsurance expertise. Another value from blogging is your ability toshow who you are. Remember, people don't do business withbusinesses; they want to do business with people. Therefore, themore you can expose the human side of your agency through LinkedIn,Facebook, Twitter, Pinterest and blogging the more likely you willbe able to connect with prospects.
Write to be read
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