News and information for property & casualty insurance agents & brokers on personal lines insurance, including homeowners insurance, flood insurance, earthquake insurance, renters insurance, automobile insurance, life insurance, disability insurance, umbrella insurance and health insurance.
It's a no-brainer: Cross-selling insurance improves retentions, increases profits, and strengthens relationships by offering customers everything from life to pet insurance. But while there are no statistics on how many independent agencies are actively cross-selling to their customers, many experts say theyre not doing it as often as they shouldin...