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Customer loyalty begins with the insurance sales process
By John PojetaIt costs less to maintain the loyalty of an existing customer than it does to acquire a new one. Here's how to keep that revenue.
Sales & Marketing
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
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