Sales & Marketing

In the face of a weakening economy and a soft market, independent agents were able to hold on to a majority of the property and casualty premium market share, according to a study by the Independent Insurance Agents & Brokers of America, (IIABA) with

Agents are facing the softest market since 1933 and many are scrambling to find growth anywhere they can. Some agents are truly scared, and when a person is scared, emotions often trump logic. Quick fixes, even if illogical, become irresistible.

Mavens speak eloquently behind the lectern on the importance of "building rapport" with prospects and customers.

Although conferences and speaker events can be great tools for agents to learn and network, a recent survey reveals most agents would rather stay in their offices than attend such events.

UnitedHealthcare's Golden Rule Insurance Co. has joined with the National National Association for the Self-Employed to offer personal health insurance options to the self-employed in Florida and 19 other states.

Donna Chiapperino, director of marketing for Jimcor, speaks to three 5th-grade classes at Cottage Lane Elementary School in Blauvelt, N.Y.