Top Sales & Marketing Stories
Adapt for the future
By Laura Mazzuca Toops, Broker EditorIf there was ever any doubt about the need for our industry to change its ways, last year's interest in social media really drove it home.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
If there was ever any doubt about the need for our industry to change its ways, last year's interest in social media really drove it home.