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Not your father's cross-selling strategy
By Jack BurkeToday's insurance buyers don't want to be "sold to." Jack Burke shares some creative ways to go beyond the old-time methods.
Sales & Marketing
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
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