X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Social media and pop culture seem to have influence over the perception we have about any generation. However, millennials, or those 18 to 34 years old, seem like they are part of a misunderstood generation, accused of being narcissistic for taking one-too-many selfies and lazy for not having jobs.

In an effort to better understand millennials and find out their needs and wants, a recent article on AdWeek has organized this generation, some 80 million young adults, into 12 categories, which are briefed in this article. The data analysis of 4 million young adults by Exponential, a digital advertising network, was presented during Advertising Week in New York this year.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.