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6 myths about choosing an insurance target market
By Michael GoldbergThe right target market makes you more productive, more referable and more scalable.
Sales & Marketing
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.