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In defense of the difficult insurance client
By John GrahamWhen customers ask lots of questions, its not to be difficult. Theyre particular about how they spend their money and they expect value.
Sales & Marketing
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
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