Generative AI software offers customized marketing with automated lead generation and qualification, streamlining a process that 61% of today’s marketers say is their biggest challenge, according to HubSpot. (Credit: Naret/Adobe Stock) Generative AI software offers customized marketing with automated lead generation and qualification, streamlining a process that 61% of today’s marketers say is their biggest challenge, according to HubSpot. (Credit: Naret/Adobe Stock)

Finding qualified leads is crucial to any marketing plan. Traditional lead generation methods are time-consuming and may not reach the right audience, as up to 50% of people who see ads aren’t a good fit for the advertised product, according to Sales Insights Lab. Some generative artificial intelligence (gen AI) programs have honed in on lead generation and qualification, offering insurers a streamlined approach to reach new potential policyholders.

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Ashley Hattle-Cleminshaw

Ashley Hattle-Cleminshaw serves as ALM's PropertyCasualty360 Senior Editor. She brings 10 years of experience in journalism and communications to the editorial team. Reach her by sending an e-mail to [email protected].

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