In today's world, a well-designed user experience is vital for attracting and keeping customers. (terovesalainen/Adobe Stock) In today’s world, a well-designed user experience is vital for attracting and keeping customers. (terovesalainen/Adobe Stock)

The 2022 Agency Growth Study conducted by Liberty Mutual and Safeco reported that digital-first customer engagement has become the standard across industries. Roughly three out of five customer interactions happened online in 2022, compared to less than half in 2019.

While these stats don’t signify an end to in-person encounters, they do illustrate the significant change in customer expectations that companies need to keep up with.

 

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