Going digital: You did it for claims – you can do it for enrollment, too

A better customer experience should be the top priority for P&C insurance companies that are ready to push new digital capabilities forward. (Photo: Funtap/Adobe Stock)

Property and casualty (P&C) insurers are bracing for impact for a coming wave of new customer enrollments and policy changes as the pandemic recedes. We don’t know for sure when it will hit, but changes in property owner needs are already here. Property owners now have to take into account that there’s a housing boom, that businesses are reassessing liability, and that cars once used for long commutes may now only be used for leisure.

As restaurants and retail outlets reopen and companies determine their hybrid workplace formula, P&C customer needs will change again. Are you ready for this potential influx of new policies and change requests for existing policies? The best time to get ready is now, and the most effective strategy for streamlining processes while ensuring a personalized customer experience is to go digital.