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Agents today have access to more data than ever before. Producers have an opportunity to target specific audiences with messages relevant to them. By utilizing this readily available information, producers can increase productivity and close more business. (Photo: Rawpixel.com/Shutterstock.com) Agents today have access to more data than ever before. Producers have an opportunity to target specific audiences with messages relevant to them. By utilizing this readily available information, producers can increase productivity and close more business. (Photo: Rawpixel.com/Shutterstock.com)

Personal lines insurance is a dog-eat-dog world. Agents are going head to head for market share with direct writers and InsurTechs that are making the most of digital. Meanwhile, many agencies are just beginning to incorporate technology as the pandemic forced them to speed up transformation.

Agencies are data-rich. But many don’t fully utilize all the information at their fingertips through their agency management and CRM systems. By incorporating data and analytics, producers can target each lead with the right message and products. Backed by the right technology tools and a solid analytics strategy, producers can close more business with both prospects and current clients, giving them an advantage in this competitive market.

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